UBS has launched its new international brand campaign, "Crafted For You," directed by award-winning cinematographer Edu Grau, showcasing the bank's expertise in wealth management. The campaign features four vignettes that highlight clients' pivotal moments with the guidance of UBS Financial Advisors, emphasizing themes of legacy, innovation, and personal journeys. Premiering on Bloomberg and CNBC on December 9, 2024, the campaign aims to enhance brand awareness and reinforce UBS's reputation as a leading wealth manager.
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